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Group fitness

MVJ SPORT — SEO for group fitness classes

SEO work on content, 404 errors, internal links and performance for a group-fitness website.

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MVJ SPORT — website view
MVJ SPORT — website view

CLIENT & CONTEXT

What was the brief?

MVJ SPORT offers dance and aerobic classes. The project targeted searches for tabata, Zumba, Kangoo Jumps and classes in Sofia’s Studentski Grad district.

What needed to be addressed

Different classes need clear explanations, while technical errors should not interrupt access to their pages. Loading performance is another part of the visitor experience.

APPROACH & DELIVERY

The work delivered

  1. 01

    Topics and search needs

    We researched competitors and searches for individual classes, combining content and technical changes around the club’s services.

  2. 02

    Content and technical fixes

    We revised headings, metadata and copy, improved images and alt descriptions, and addressed 404s, the sitemap and internal links.

  3. 03

    Performance and monitoring

    We worked on CSS and JavaScript, caching and compression. Analytics, Search Console and search checks were used to monitor the website.

Deliverables

  • SEO content for individual classes
  • Error and structure corrections
  • Loading-performance optimisation

PROJECT MATERIALS

MVJ SPORT — search results and technical reports
MVJ SPORT — search results and technical reports. Captured during the project.
MVJ SPORT — search results and technical reports
MVJ SPORT — search results and technical reports. Captured during the project.
MVJ SPORT — search results and technical reports
MVJ SPORT — search results and technical reports. Captured during the project.
MVJ SPORT — search results and technical reports
MVJ SPORT — search results and technical reports. Captured during the project.

RESULT & PRACTICAL VALUE

What was delivered

Content describes the specific classes and their location. Corrected internal links and broken URLs provide access to the relevant pages, while resource optimisation targets loading performance.

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Explore the delivered work

THE NEXT STEP

People search for your service locally. Can they find it?

Send your website address, main goal and what makes the customer journey difficult today. We will discuss the context and the right first review; scope, timing and price are agreed before work starts.

Let’s discuss the brief
Let’s discuss your website

First, we clarify what you need.

After receiving an enquiry, we discuss the context and whether we can help. Scope, price and timing are agreed before work begins.

contact@webseovision.com+359 899 797 216

Tell us what you want to improve

Email your website address and a short outline of the situation:

  • Which service or audience matters most?
  • What is not working as you expected?
  • Is there an upcoming change or deadline?
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contact@webseovision.com

Call: +359 899 797 216Send an inquiry