Orthopaedics & healthcare
Around a year of work on the orthopaedic hospital’s technical foundations, site structure and content. The client’s reference describes substantial organic traffic growth and improved visibility for key services.
growth in organic traffic · around a year of seo work
Reported in the client’s reference.
CLIENT & CONTEXT
Vitosha Hospital specialises in orthopaedics and traumatology. Its website needs to help visitors find information about a specific service, understand where to go next and contact the hospital.
The client’s reference describes limited organic discovery at the start. The work began with technical diagnosis and a review of how medical search topics connected to informational articles and key service pages.
APPROACH & DELIVERY
We conducted a technical audit and worked on identified obstacles, speed and mobile usability. Working reports also document theme and plugin updates, providing a foundation for subsequent changes.
We improved metadata and links between pages. Reviewing competing topics helped organise service and informational content so each page had a clearer role.
We revised material on knee and hip replacement to match search intent and the purpose of each page. The report describes image and SEO element optimisation. Medical accuracy and final approval remain the responsibility of qualified specialists.
We compared available search and page-visit data to decide which topics and technical tasks to address next.
PROJECT MATERIALS
RESULT & PRACTICAL VALUE
The hospital reports organic traffic growth and improved visibility for important medical services. This is the client’s assessment of a specific project, not a promise of the same outcome for another website. Traffic alone does not establish growth in patients, appointments or revenue.
THE CLIENT’S WORDS
“Communication with the team was quick, clear and consistent, and the solutions provided were effective and timely.”
Vitosha Hospital · Translation of an excerpt from the Bulgarian original
The document describes the starting point, SEO improvements and growth reported by the client. Read the complete assessment in the original.
Read the full reference (PDF, Bulgarian)SEO for healthcare organisations
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