Property information platform

Ocenime.bg — property platform UX and positioning

Digital strategy, two conversion journeys, UX/CRO and campaign creative for a property comparison and valuation platform.

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CLIENT & CONTEXT

What was the brief?

Ocenime.bg provides information about properties and neighbourhoods. The project focused on explaining how the product works, the problem it addresses and what users receive.

What needed to be addressed

Before taking action, users need to understand the service’s value and trust it. Different audiences arrive with different questions and levels of readiness.

APPROACH & DELIVERY

The work delivered

01
Understand the product and audiences
We clarified business goals and barriers to understanding, developing a digital strategy and structure for explaining benefits and how the service works.
02
Build two distinct conversion journeys
We created two funnels for different user groups, aligning the content sequence, supporting information and calls to action with their decision stage.
03
UX and campaign communication
Work covered responsive design, visual hierarchy, navigation and social campaign concepts, connecting product benefits to the next action.

Deliverables

Digital strategy and product positioning
Two journeys with specific calls to action
UX/CRO structure and campaign creative

RESULT & PRACTICAL VALUE

What was delivered

The two conversion paths organise different arguments around user needs. Product explanations, advertising messages and interface actions work together so visitors can understand the service before requesting it.